The Business Idea is the Easy Part

A reader asked Seth Godin why he so freely gives away business ideas, Seth responded:

“…ideas are easy, doing stuff is hard. History is littered with inventors who had “great” ideas but kept them quiet and then poorly executed them. And history is lit up with do-ers who took ideas that were floating around in the ether and actually made something happen. In fact, just about every successful venture is based on an unoriginal idea, beautifully executed.”

So, as I’ve written again and again, the business idea is important, but executing on a good business idea is where the real value resides.


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