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Small Business and Local Online Advertising
SmallBizTrends has an Article Posted on local pay-per-click ad campaigns and small business:
A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs.
More accurately, according to the study, up to 50 percent of SMBs will quit their paid local campaigns within 90 days of starting, while another 40 percent will join them by the 6 month mark.
The article has helpful hints for building an effective local online advertising campaign. Online advertising is just one facet of maintaining an effective Marketing Strategy.