Hiding in a Recession

The always-worth-reading Seth Godin has a post about how the natural instinct for everyone during a downturn (recession, depression, whatever you call it) is to start hiding, cut back, give up. He thinks, in fact, that many businesses are hoping they can hide – not having to do the hard work.Â

He says:

Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren’t right or the water is too cold or we’ve got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.

Then goes on:

Inc. magazine reports that a huge percentage of companies in this year’s Inc. 500 were founded within months of 9/11. Talk about uncertain times.

But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.

If I wasn’t already running my own business, today is the day I’d start one.

MyNewCompany.com was founded in October of 2001, one month after the 9/11 attacks – we’ve been profitable for 8 years running. Don’t use the recession as an excuse not to start or grow a business – in fact, now is a great time; everyone else is scared and now is the time to strike.





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