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Archive for the 'Small Business Marketing' Category

Improve Your Internet Marketing

Monday, April 14th, 2008

The Marketing Experiments Blog has a great article on 10 things you can do today to improve your internet marketing that includes:

  • Build a new headline for a high traffic landing page.
  • Add a new testimonial to a high volume landing page.
  • Place an order on your own site.

These internet marketing ideas are great and many can be done quickly and today!

The Dangers of Not Having a Website

Tuesday, March 20th, 2007

In a speech entitled “Your Business Is Dead and You Don’t Even Know It”, Justin Kitch, CEO of Homestead Technologies put it bluntly:

If you don’t have a website:

  • Seventy percent of your competitors will have a huge advantage over you.
  • You’re missing the chance to be open 24 hours a day, seven days a week — essentially for free.
  • You’re losing out on 99.9 percent of the world.
  • Of course, setting up a small business website is fairly simple and we advise anyone in business to do this important task ASAP.

     

     

     

    5 Cheap Marketing Ideas

    Tuesday, March 20th, 2007

    From AllBusiness.com:

    1. Press Releases. Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations.

    2. Trade Shows. Renting space at a trade show can be expensive, but the best shows are a great way to build your business.

    3. The Internet. Establishing a home page for your business is relatively inexpensive and can reach many people.

    4. Direct Mail. Direct mail results depend largely upon how much you’re willing to spend on finding your target market and delivering quality materials to them.

    5. Yellow Pages. Most ads get turned into fishwrap within days, but consumers hang onto the yellow pages all year.

    Be sure to read our content on small business marketing & sales.

    Top 10 Secrets of the Marketing Process

    Monday, October 23rd, 2006

    Seth Godin provides his Top 10 Secrets to Marketing:

    1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail.

    2. You won’t get it right the first time.
    Your campaign will need to be reinvented, adjusted or scrapped. Count on it.

    3. Convenient choices are not often the best choices. Just because an agency, an asset or a bizdev deal are easy to do doesn’t mean that they are your best choice.

    4. Irrational, strongly held beliefs of close advisors should be ignored.
    It doesn’t matter if they don’t like your logo.

    5. If it makes you nervous, it’s probably a good idea.
    If you’re sure you’re right, you probably aren’t.

    6. Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone.

    7. At some point, you’re either going to have to stick to your convictions or do what the market tells you. It’s hard to do both.

    8. Compromise in marketing is almost always a bad idea.
    Extreme A could work. Extreme B could work. The average of A and B will almost never work.

    9. Test, measure and optimize. Figure out what’s working and do it more.

    10. Read and learn.
    There are a million clues, case studies, books and proven tactics out there. You can’t profitably ignore them until you know them, and you don’t have the time or the money to make the same mistake someone else made last week. It’s cheaper and faster to read about it than it is to do it.

    12 Best Traffic Solutions for Your Website

    Monday, October 23rd, 2006

    Need traffic to your website? Here are the 12 best solutions, click here for the whole article:

    1. Pay Per Click. The Fastest way to get exposure online in world is by advertising with PPC (Pay Per Click) programs. Ads start running within minutes after you submit your billing information. You bid on relevant keywords and pay the bid amount each time someone clicks on the link through to your site.

    2. Traditional Website Optimization. The factors that you must know for getting the top rankings: title of the page, description META tag, keyword META tag, in your headline, use HTML Tag, your first line of text, once or twice per paragraph, once/twice in bold, in the text of a link.

    3. Weblog Optimization. Blogs are short for weblogs which is just an online journal where you can post articles, news and just comment on anything you want. You can set blogs up for free by using blogger which is also run by Google.

    4. Article Marketing. Search engines love content, and it’s that very content that let’s you invite traffic from search engines. Here are double benefits from using this method: drive direct targeted visitors from hundreds of high traffic sites and increase your page rank and link popularity.

    5. Press Release. A press release is news about your business. It is not an ad. Focus on telling your potential customers something about your business. Remember the who, what, when, where, why, and how of journalism.

    6 Link Exchange. A good link exchange is when you exchange links with a site that is relevant to yours and complements yours because it is on the same or similar topic. This methods can increase your PR website.

    7. Blog & RSS Directories. Blog and Ping is a service that you can use to let the blog and RSS directories know that you have updated your blog.

    8. Autoresponder system. Once you run online advertising to drive traffic to your landing pages, so that you can collect subscribers. Many internet marketers neglect to build their own mailing list, and are losing out in a big way. Don’t be one of them. Top internet marketers ALL build their own mailing lists.

    9. Ezine Marketing. There are thousands upon thousands of ezines published on the Internet, and chances are excellent that there are many ezines published on a topic relevant to your site.

    10. Viral Marketing. Viral Marketing allows you to build up your own opt-in list. These types of systems are usually based on some type of viral matrix, smiliar to a multi level marketing set up.

    11. Auction. The system that ruthlessly convert visitors to bidders to finding wholesale suppliers and drop shippers all over the world for any product you want.

    12. Traffic Exchange. Some systems require you to log-in to a “start page” and start surfing across other member’s web pages. Each page you view earns you credit towards increased display of your own site.

     



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