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Archive for the 'Small Biz Management' Category

Tips for Better Business Writing

Thursday, September 10th, 2009

Stepcase Lifehack has a helpful article with 12 Tips for Better Business Writing:

If you’re one of the many people in business for whom writing has never been a major concern, you should know that a lack of writing skills is a greater and greater handicap with every passing year. Spending some time to improve your writing can result in a marked improvement in your hireability and promotional prospects.

At MyNewCompany we are always looking for ways to improve our communications skills. Whether we are responding to client email requests or live chats using our Support System, posting entries on Social Media Sites or creating new content for our site there is no such thing as “good enough” when it comes to communicating with our clients or potential clients. Constantly working towards improved communication methods is also a great step to include when developing your Marketing & Sales Strategy!

Business Lessons from Jeff Bezos

Friday, September 4th, 2009

Dr. Cornwall has a great video, about 8 minutes long, from Amazon.com CEO Jeff Bezos. Definitely worth watching as he sums up the  things he’s learned from starting and running Amazon:

  1. Obsess Over Customers (not competitors)
  2. Invent (figure out solutions)
  3. Think Long Term
  4. It’s always Day 1 (theirs always new ways for invention and solutions)

Tips on Developing an Effective Marketing Plan and Avoiding Common Mistakes

Thursday, September 3rd, 2009

The OPEN Small Business Forum has an Article Posted on “7 Reasons Your Marketing Plan Doesn’t Work“.

Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map or GPS device.

The article is full of useful tips and tricks for adopting the best possible marketing plan, as well as pitfalls to avoid when developing your plan.

Before beginning the development of your Marketing Plan it is important to understand the difference between Marketing and Sales. We’ve made this easy! Just visit our page on Marketing & Sales. The page also lists helpful resources for developing an effective Marketing Plan and Sales Strategy.

Of course the first step when developing your Business Idea is to create a Business Plan. A properly written business plan will make it much easier to develop a marketing plan and implement your sales strategy.

Making The Personal Touch Part of Your System

Thursday, August 27th, 2009

The E-Myth Business Blog has an Article Posted on how you can make the personal touches that grew your business part of your system.

The initial step is to recognize the reality. What results do you achieve in your business? Yes, you created patterns of behavior (systems) that you’ve followed in order to achieve a degree of business success. You pride yourself on your abilities. You enjoy the fact that in your growing organization, nobody has the same personal touch with the customers that you have. I mentioned rainmaker status above, for often this is how this pride in the personal touch shows up; you feel recognized and special for your personal ability to achieve great results.

The trick is to create a system that allows replication of these personal touches even when you are not there to provide them. Once such a system is in place you can concentrate on the work of growing your business instead of getting bogged down in the day-to-day routine of client service.

At MyNewCompany we believe that the E-Myth System works! We provide our clients with a general overview of the process of Automating your Business so that they can free themselves up to grow the business, and can even take a real vacation without having to worry that their clients’ experience will suffer during their absence!

The E-Myth system works so well that we have made it our top pick on our Recommended Business Books & Software page.

Bouncing Back From Failure

Thursday, August 20th, 2009

Forbes has an article posted on How to Bounce Back From Failure:

Anyone who claims to have built something of lasting value–be it a business, personal relationship or a body of critical knowledge–without suffering serious pain and disappointment is either a liar or dangerously naïve. At some point on your journey, you will stumble and fall.

As the article mentions only 45% of startups make it to their 4th anniversary. In today’s troubled economic climate the challenges faced by new businesses are even greater. What separates successful entrepreneurs from the crowd is not a lack of failures, but the resiliency to pick themselves up and try again when things don’t go as planned.

Of course, when starting a new venture it is always worthwhile to do everything you can to increase your odds of success. Two great ways to do this are by adopting a properly written Business Plan and Automating Your Business. Franchises have a much, much higher success rate than general business startups, so Automating your Business to make it run like a franchise will give you an advantage over other companies that have not taken this crucial step.

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