Filing Services

As usual, Seth Godin gets it right with a fantastic article about doing things instead of whining about them.

Here’s some of the best excerpts:

Here’s a question that you should clip out and tape to your bathroom mirror. It might save you some angst 15 years from now. The question is, What did you do back when interest rates were at their lowest in 50 years, crime was close to zero, great employees were looking for good jobs, computers made product development and marketing easier than ever, and there was almost no competition for good news about great ideas?

Here’s what some people did while others whined:

• “While your company has been waiting for the economy to rebound, Reebok has launched Travel Trainers, a very cool-looking lightweight sneaker for travelers. They are selling out in Japan — from vending machines in airports!”
• “While Detroit’s car companies have been whining about gas prices and bad publicity for SUVs (SUVs are among their most profitable products), Honda has been busy building cars that look like SUVs but get twice the gas mileage. The Honda Pilot was so popular, it had a waiting list.”
• “While you’ve been wishing for the inspiration to start something great, thousands of entrepreneurs have used the prevailing sense of uncertainty to start truly remarkable companies.”

He concludes with this great line:

So stop thinking about how crazy the times are, and start thinking about what the crazy times demand. There has never been a worse time for business as usual. Business as usual is sure to fail, sure to disappoint, sure to numb our dreams. That’s why there has never been a better time for the new. Your competitors are too afraid to spend money on new productivity tools. Your bankers have no idea where they can safely invest…

You get to make a choice. You can remake that choice every day, in fact. It’s never too late to choose optimism, to choose action, to choose excellence. The best thing is that it only takes a moment — just one second — to decide.

Forbes.com has examined the most profitable and least profitable businesses to start and the results are pretty fascinating:

Most Profitable Businesses to Start:

1. Accounting Services
2. Legal Services
3. Dental Services
4. Specialized Design Services
5. “Other” Health Practitioners (chiropractors, physical therapy, rehab, etc.)
6. Outpatient Care Centers (spas, family planning, kidney dialysis, etc.)
7. Insurance Brokers
8. Physicians’ Offices
9. Medical and Diagnostic Labs
10. Depository Credit Intermediation (small banks, credit unions,

Commentary:

No big surprises here, fully 50% are medical related and another 40% are legal, financial or accounting related. I believe this shows that professional training pays off due to the high barriers to entry for these professions – not anyone can setup a medical, legal or financial related business, it takes some training, certification and skill. The one surprise was “Specialized Design Services” but that job still takes quite a bit of training before starting.

The lesson being that previous training is necessary to get into the most profitable businesses and being defensible either via education or skill is an important aspect to consider when starting your business.

The Least Profitable Businesses to Start:

1. Community Care Facilities
2. “Other” Support Services (tradeshow organizing, wrapping gifts, etc.)
3. Beverage Manufacturing
4. Real Estate Related Services (appraisers, property managers, etc.)
5. Bakeries and Tortilla Manufacturing
6. Amusement and Recreation Services
7. Motor Vehicle Parts Manufacturing
8. Specialty Retailers
9. Beer, Wine & Liquor Retailers
10. Travelers’ Accommodations

Commentary:

While I believe Forbes.com’s numbers are accurate, take note of the fact that this list is not destiny. For example, there are many examples of hugely successful businesses under the “Least Profitable” list: Coca-Cola for #3, Rainbow Bread for #5, Disney for #6, Hilton for #10 (with lots of smaller local businesses in the other categories).

Just because most people in your sector are not profitable doesn’t mean you have to be! This list is more of a guide showing that a) professionals with advanced education or degrees are the most profitable and b) businesses with lots of competitors and low barriers to entry are the least profitable.

Lesson: Follow your passion in business, learn proper management skills and success can be yours regardless of the industry.

 

“Eliminate the time between the idea and the act and your dreams become your realities.” – Dr. Edward Kramer

Commentary: As we harp about constantly on this blog, business ideas are only worthwhile if executed properly or executed at all. Part of executing the idea is getting beyond the idea phase and getting down to work. Take your ideas and execute on them. If they don’t work, then learn from the experience, move on, don’t beat yourself up and try another one. Eventually this process will pay off dramatically.

As Mark Cuban has said “you only have to be successful in business once”. If you start one successful business, you could be set for life. Yet, most people don’t take the plunge and make the attempt or if they do, they quit after only one attempt.

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein

Commentary: There is something to be said about sustained thinking and obsessing over a problem. Einstein spent years thinking about some of his theories and problems. Others usually give up after their problems seem insurmountable.

I don’t think years are required to solve most problems, you just have to do the thinking and stick with it until the solution presents itself.

Here’s a bonus quote along the same lines:

“No problem can stand the assault of sustained thinking” – Voltaire

A reader asked Seth Godin why he so freely gives away business ideas, Seth responded:

“…ideas are easy, doing stuff is hard. History is littered with inventors who had “great” ideas but kept them quiet and then poorly executed them. And history is lit up with do-ers who took ideas that were floating around in the ether and actually made something happen. In fact, just about every successful venture is based on an unoriginal idea, beautifully executed.”

So, as I’ve written again and again, the business idea is important, but executing on a good business idea is where the real value resides.