From AllBusiness.com:

1. Press Releases. Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations.

2. Trade Shows. Renting space at a trade show can be expensive, but the best shows are a great way to build your business.

3. The Internet. Establishing a home page for your business is relatively inexpensive and can reach many people.

4. Direct Mail. Direct mail results depend largely upon how much you’re willing to spend on finding your target market and delivering quality materials to them.

5. Yellow Pages. Most ads get turned into fishwrap within days, but consumers hang onto the yellow pages all year.

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