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“Efficiency is doing things right; effectiveness is doing the right things.” – Peter F. Drucker

Commentary: Peter Drucker is one of my favorite thinkers and quotes like this one show why. Many small businesses correctly focus on efficiency but they end up being efficient in things that don’t matter. Conversely, some small businesses are doing the right things very inefficiently. The key is to make sure you are doing both: focussing on the right things and doing them right.

Craigslist.org, the popular classifieds listing site, has a CEO with some unique thoughts on running a successful business. Many seem counterintuitive but craigslist has been running a huge site with a very tiny staff successfully for many years and was recently purchased by eBay.

Some thoughts include:

• No meetings, ever. “I find them stupefying and useless.”
• Put speed over perfection: “Get something out there. Do it, even if it isn’t perfect.”
• Listen to what users want. Try to make the site faster and better.
• He doesn’t reply to any of his 100 daily messages, most of which beg Craigslist to do a deal. “I’m not real chatty on e-mail.”

I love CEO’s that go against conventional wisdom – something tells me he’s on to something.

“A good plan, violently executed now, is better than a perfect plan next week.” – Gen. George Patton

Commentary: As we’ve written before, planning can go on forever until everyone thinks it’s perfect. However, many times a good plan is good enough and the quicker you start working on it the faster things will get done.

The Marketing Experiments Blog has a great article on 10 things you can do today to improve your internet marketing that includes:

• Build a new headline for a high traffic landing page.
• Add a new testimonial to a high volume landing page.
• Place an order on your own site.

These internet marketing ideas are great and many can be done quickly and today!

People often wonder how to cancel an existing FEIN (Federal Employer Identification Number, also called a Federal Tax ID) when closing a business. The IRS has information available HERE on this topic.

We can make the process of closing an existing business simple and painless! Just visit our page on filing Articles of Dissolution to properly close your company and we can make sure your company is closed properly (and also prevent your company from having to pay recurring fees).